The Power of Persistence
Why Persistence Matters
Success is rarely a straight line. For most investors, entrepreneurs, and community builders, the road to meaningful progress is paved with setbacks, learning curves, and moments of doubt. But there is one trait that separates those who eventually succeed from those who stall out: persistence.
Persistence is more than just grit. It's a decision to show up even when it's hard, to lean into challenges rather than avoid them, and to keep building the muscle of resilience day after day. In the world of self-storage and investing, we often highlight systems, returns, and strategies. But behind every successful portfolio is someone who kept going when others stopped.
Lessons from the Field
At Boring & Co., we've seen this firsthand. The facilities that perform best? They're the ones with operators who kept making calls even when the deals weren't landing. The team members who grow the fastest? They're the ones who took feedback seriously, got back up, and applied what they learned. Our success isn’t built on perfect decisions—it’s built on persistent ones.
There’s something uniquely grounding about committing to a long-term vision. In a world full of quick wins and overnight success stories, persistence is the undercurrent that sustains real momentum. Think of it like compound interest—small, consistent actions over time lead to outsized results.
The Power of Small Wins
And it’s not just about big business goals. Persistence shows up in the daily stuff: making the follow-up call, showing up to the team meeting prepared, reviewing your numbers even when they’re not where you want them to be. These seemingly minor acts, when done consistently, become the habits that shape your reputation, your results, and your resilience.
We often say, "Keep showing up." That’s because progress rarely announces itself in dramatic ways. Sometimes it’s just a 1% improvement, an unexpected call-back, or a little more clarity on the next right step. But those 1% improvements, stacked daily, become breakthroughs.
A Challenge for June
So as we enter June, a month of movement and momentum, ask yourself:
Where am I being invited to persist?
Where have I backed off too soon?
What routines do I need to recommit to?
What distractions do I need to say no to?
Maybe it’s picking the phone back up. Maybe it’s revisiting a project you paused. Maybe it’s reaching out to that person who said "not now" last quarter. Your effort doesn’t have to be flashy—it just needs to be consistent.
Final Thought
Progress belongs to those who keep pressing forward. Let June be your reminder that the most valuable thing you bring to the table isn’t always a new idea—it might be your ability to keep showing up long after the excitement has worn off.
