It’s MOVING SEASON!!!
A Season of Change
June is here, and with it comes the energy of movement. Across the country, people are packing boxes, loading trucks, signing new leases, and saying goodbye to old spaces. For self-storage operators, this is go-time. It’s moving season—a moment of high demand, high emotion, and high opportunity.
While the industry sees this as a seasonal spike, it’s important to remember that behind every new tenant is a personal story. Some are moving for exciting reasons: new jobs, growing families, dream relocations. Others are dealing with tough transitions: divorce, downsizing, or starting over after loss. In either case, they all need something we can provide: space, security, and simplicity.
The Emotional Side of Storage
We often say storage is a real estate play—but it’s also a human service. When someone rents a unit, they’re not just storing things. They’re trusting us with their transitions. They’re trusting that their items will be safe, accessible, and protected while life takes a leap.
As operators, that means our job goes far beyond square footage. It means:
Creating clean, welcoming spaces that reduce stress.
Offering flexible rental options and transparent pricing.
Training our teams to meet people with empathy, not just efficiency.
At BOCO, we make it a point to remind our team that every summer surge is an invitation to serve with excellence. Each move-in is a chance to show our values in action.
Operational Readiness
To make the most of moving season, it’s critical to prepare operationally:
Audit your facility: Is signage clear? Is landscaping maintained?
Review your move-in processes: Are online reservations seamless? Are keypads and gates functioning without issue?
Empower your team: Are they equipped to solve problems, explain policies, and offer a warm welcome?
This is also the time to strengthen local partnerships. Real estate agents, moving companies, and apartment managers are all potential referral sources. A friendly call or thank-you note now could lead to long-term tenant flow later.
Building Loyalty From Day One
The first 48 hours of a new tenant’s experience matter more than most operators realize. A bad first impression can create a month-to-month mentality. But a great one? That builds long-term loyalty.
Go the extra mile: offer a complimentary bottle of water, provide a clean dolly on-site, or just greet tenants with a smile. Those small touches create a feeling of care—and people remember how you made them feel.
A Summer to Serve
So let’s meet this season with energy. Let’s embrace the busyness as a privilege, not a burden. Because when people are in transition, they need anchors—and your storage facility can be one of them.
This summer, let’s help people move with confidence. Let’s turn transactions into relationships. Let’s show that Boring & Co. isn’t just a place to store things—it’s a place that gets it.
