Shane Boring is a 3-term elected official, published author, accomplished guitarist, and managing partner of Boring & Co.—a multi-generational commercial real estate company he co-founded with his wife Dedee and their four adult children. Together, they’ve built a $25M+ portfolio of self-storage and parking properties across the Texas Triangle.

A seasoned business leader with two decades of entrepreneurial wins, Shane also founded SDB Creative Group in 2005—a results-driven marketing and strategy firm that has helped countless business owners double or even triple revenue by cutting through noise and delivering outcomes that matter.

At the intersection of strategy and service, Shane developed the SDB Method: a framework that helps founders and operators gain clarity, make smart decisions, and build businesses that don’t just succeed—they outlast.

He is the author of Think A Better Thought: Training Your Mind for Success 101, a practical mindset guide rooted in the same principles that fuel his personal life, portfolio, and consulting ethos: optimistic thinking, decisive leadership, and the power of perspective.

Today, Shane spends less time grinding and more time guiding. His focus is building companies that create freedom—for himself, his family, and the people he helps along the way. He lives out his legacy with intention: working alongside his wife and adult children, serving his community, and mentoring the next generation of owners who want both income and impact.

Whether in the boardroom, the studio, or around the dinner table, Shane leads with calm authority and proven results. And while his businesses run on process, his life runs on purpose.