America, the Boring & Co. Way
This year, July 4th lands on a Friday—and we couldn’t think of a better way to close out the week than reflecting on what this country means to us.
At Boring & Co, we talk a lot about discipline, consistency, and long-term thinking. These aren’t just business principles—they’re values deeply rooted in the American story. The freedom to build, to grow, to pursue a vision—that’s what our founders fought for. And it’s what we try to honor every day in the work we do.
What Patriotism Means to the Boring Family
For us, patriotism isn’t loud. It doesn’t need fireworks to be felt. It’s quiet respect for the freedoms we enjoy, and a deep responsibility to protect and extend those freedoms for others.
It shows up in:
Showing up: For our tenants, our teammates, and our communities.
Taking care: Of the properties we manage and the people we serve.
Investing wisely: Not just for returns, but for resilience and shared value.
Storage and the Spirit of America
On the surface, self-storage might seem like a commodity. But look deeper, and it’s a mirror of American life.
It’s where people store the tools they use to build businesses.
Where families place heirlooms during life transitions.
Where veterans, new immigrants, and local entrepreneurs alike protect what matters most.
Storage is about possibility—and that’s a very American idea.
The Quiet Pride of Building Something That Lasts
Not everything has to be flashy. The Boring family takes pride in the work behind the scenes: keeping facilities clean, supporting tenants through hard times, and investing in properties that strengthen communities.
That’s our version of red, white, and blue.
A Closing Word of Thanks
To the veterans in our network, the hardworking tenants we serve, the team members who show up early and stay late—thank you. You embody what makes this country special.
Let’s continue to build with care, lead with clarity, and live with gratitude.
Happy Independence Day from all of us at Boring & Co.
